With dentists across the country now struggling to keep their practices open, dental SPECIALISTS are even more vulnerable to the devastation of “the empty chair.” How is your specialty practice going to deal with that? When will things get back to normal for YOU?
Fortunately, there IS a way for you to quickly reach out to all the GPs and easily increase your market share of referrals. The Referral Bridge helps you immediately build new GP relationships and cement current ones. What’s the secret? It’s easy: We enable you to put the spotlight on THEM! We give you valuable tools to share with all your GPs each month to build their practices. These newsletters and tools are crafted so they appear to be written by you. Your GPs now see you as a friend and ally of THEIR practices and quickly start to thank you with their referrals. With The Referral Bridge, you can build their practices—and yours—at the same time!
The Empty Chair becomes a thing of the past while your appointment book quickly fills as grateful GPs—some of whom you haven’t even met—express thanks and now look to you as their new “Go To” specialist.
POOR marketing costs much more than good marketing
How many dentists are NOT REFERRING TO YOU because your current marketing just doesn’t “set you apart?” You need to realize every other specialist in town is reaching out to the same GPs just like you are now.
The best referrers are the result of a “relationship.” GPs sometimes refer patients to specialists across the city or even to a nearby town because of the confidence inspired by a well-formed and well-maintained relationship. We can build that kind of a relationship for you with ALL the dentists in town!
A weak or non-existent relationship is already be COSTING you a great deal! The Referral Bridge has a unique way to build and cement a relationship with local dentists by having YOU provide them with tools that help build THEIR practices every month. Your generosity and help for them does NOT go unrecognized and they respond in kind!
In summary, The Lost Opportunity Cost of poor or inconsistent marketing is already costing you a tremendous amount of money each month. It’s an invisible cost that is robbing you blind each month!
What is the value of a program like this?
In a word, ENORMOUS!
In just a few short months, The Empty Chair disappears as your referral numbers grow. Most specialists just talk about their own specialty when meeting or writing to GPs. The Referral Bridge allows you the rewards of doing the exact OPPOSITE:
One month you might share a CLINICAL tip about a new, game-changing anesthetic technique that gets any tooth numb instantly, including mandibular molars…without any special tools or supplies. You can literally set down the syringe and pick up your drill. This technique is just starting to emerge on the dental landscape but 98% of the dentists have never heard of it. But YOUR GPs can find out about it next month—from YOU.
The next month you might share an ADMINISTRATIVE help in the form of a special spreadsheet we provide that will help them quickly see what that PPO that came across their desk will truly be costing them and if they should sign up or toss it in the trash. They can also use it to take a closer look at their current PPOs and see if they all still make sense. And they will be thanking YOU for this spreadsheet.
The following month you might share a PRACTICE BUILDING picture sheet that explains—in patient-friendly pictures and language—why fluoride treatment is important for most adults. The GPs’ hygienists can share this with their hygiene patients to encourage fluoride treatment even when it is not a covered insurance benefit and add an extra $4,500 to $8,500 (depending on the number of hygiene days/week) to their bottom line every month with no effort at all. You just enabled all your GPs a chance to give themselves a raise.
Each month is different, but each newsletter applies to their GP practice.
Now you are making a true impact on THEM and THEIR day-to-day practice. Every month, your name crosses their desk with practice helps just like these. Have you ever heard of another specialist that reaches out to help GPs like this? Of course not! Specialists are well-known for taking GPs to lunch once every year or two just to promote their own specialty practice. YOU will be doing something to help promote the GP’s practice!
And the good news is, we craft ALL of these materials, personalized for your GP dentists and ready for you to sign and send out, starting at less than $300 each month. They know nothing about us…instead it appears these materials are all coming from YOUR office, with your signature and a local postmark.
Sound intriguing?
How it works
Here is the simple 3 step program that outlines how easily The Referral Bridge works for your office:
SELECT YOUR DENTISTS
You tell us the zip codes you want to market to. If the zip codes are still available (please hurry!), we get the names and addresses of all the GPs for you. You merely select the dentists that you want to market to from the list we provide. You can choose as many or as few dentists as you would like to reach out to.PROOF AND APPROVE
You proofread and approve the draft of the personalized newsletter we send you each month. If you want to make changes, please do so! This makes you an integral part of the process.PRESS “PRINT”
After your final approval, we send you a link to download all the newsletters, now personalized and addressed, for each GP you selected. Print the newsletters and drop them in the mail. We even send you the address labels to print for the envelopes!
DONE!!
OK. I’m convinced. How much does this cost?
THAT’S THE BEST PART!
An amazing program like this is still MORE than affordable! Unfortunately, only one specialist can sign up in any one area—the specialist providing this service needs to be seen as “unique” to the GPs. Assuming your area is available, the pricing for the program is:
Program sign-up (to join and reserve your zip codes) . . . . $195 (one time charge)
Dentist names/addresses in selected zip codes . . . . . . . $345 (one time charge)
Newsletters to 50 dentists each month . . . . . . . . . . $289 ($5.78 per newsletter)
Newsletters to 100 dentists each month . . . . . . . . . . $379 ($3.79 per newsletter)
Newsletters to 200 dentists each month . . . . . . . . . . $449 ($2.25 per newsletter)
Newsletters to 300 dentists each month . . . . . . . . . . $499 ($1.66 per newsletter)
Newsletters to 400 dentists each month . . . . . . . . . . $549 ($1.37 per newsletter)
So now what?
You’ve seen how easy the program works. You now know the cost for the program is extremely affordable, especially when you remember the VERY high costs of Lost Opportunity Costs. Join The Referral Bridge and let’s slay The Empty Chair for good! Stop wasting your marketing dollars and instead build a marketing program you will be proud of. Join today while your zip codes are still available!