IN TODAY’S WORLD, CONNECTING TO THE GENERAL DENTISTS CRITICAL TO YOUR PRACTICE’S SUCCESS IS HARD, AND “THE EMPTY CHAIR” IS A VERY EXPENSIVE RESULT!

The Referral Bridge has created a unique program to connect you with all the general dentists in town and make them sit up and take notice. The Reciprocity Principle (or Reciprocity Rule) is a powerful social principle we are all familiar with, even if we don’t recognize its name. Simply put, this social principle is what makes us feel obligated to “give back” to someone when they have given us something first. Robert Cialdini, Ph.D., who first identified the Reciprocity Rule, has said that human beings are wired to return favors and pay back debts—in other words, to treat others as they have treated us. And here’s the critical part: The more valuable the item you receive, the stronger you feel obligated to return something valuable to the giver!

How The Referral Bridge helps to build your referral practice:

With this in mind, in order to MAXIMIZE the value of the Reciprocity Rule to grow your practice, we have to make the way that YOU reach out to your GPs, in a word, ENORMOUS!
Most dental specialists talk about their specialty when meeting or writing to GPs—it’s what they know. The Referral Bridge has a system that allows you the rewards of doing the exact OPPOSITE: You will be reaching out to all your GPs monthly to share a valuable GP practice-building tip with them and help grow THEIR practices!

  • In Month One, you might share a CLINICAL tip about a new, game-changing anesthetic technique that gets any tooth numb instantly, including mandibular molars…without any special tools or supplies. You can literally set down the syringe and pick up your drill. This technique is just starting to emerge on the dental landscape but 98% of dentists have never heard of it yet. But YOUR GPs can find out about it next month—from YOU.

  • In Month Two, you might share an ADMINISTRATIVE help in the form of a special spreadsheet we provide that will help them quickly see what that PPO that came across their desk will truly be costing them and if they should sign up or toss it in the trash. They can also use it to look closely at their current PPOs and see if they all still make sense. And they will be thanking YOU for this spreadsheet.

  • In Month Three, you might share a PRACTICE BUILDING picture sheet that explains—in patient-friendly pictures and language—why fluoride treatment is important for most adults, especially as their gums begin to recede. We include information for the hygienists to share with their patients that usually encourages the patients to move forward with fluoride treatment even when it is not a covered insurance benefit. This newsletter can help the GP add an extra $3,500 to $8,500 (depending on the number of hygiene days per week) to their bottom line every month with no effort at all. You just enabled all your GPs a chance to give themselves a raise.

Each month's letter is different, but each letter applies to their GP practice.
Now you are making a true impact on THEM and THEIR day-to-day practice. Every month, your name crosses their desk with practice helps just like these. Have you ever heard of another specialist that reaches out to help GPs like this? Of course not! Instead, specialists are well-known for taking GPs to lunch once every year or two to promote their own specialty practice and let them know why the GP should refer patients to them. YOU will be doing the opposite: providing something each month to help promote the GP’s practice instead!

What WE do:

So where do these letters come from every month? That is OUR job. After you tell us the zip codes you would like to reach out to, we get you the names and addresses of the GP dentists in these zip codes. You select the dentists you want to send letters to depending on how many letters you would like to send out monthly. These are now YOUR dentists.

Next, we listen to continuing education lectures from the national or regional general dental conferences offered by the American Dental Association, the Greater New York Dental Meeting, the semiannual California Dental Association meetings, or other important meetings. We take the best cutting-edge ideas that we run across and boil them down into succinct letters that appear as if written by you. To be clear, you don’t take credit for the ideas whatsoever. You do, however, take credit for the SHARING of these great new ideas and insights with your colleagues. Your letters readily admit the source of these ideas if credit is due. Your letters do NOT position you as an expert. You readily admit you are “standing on the shoulders of giants” and merely sharing ideas to help your GP dentist colleagues in town.

After we write our “letter of the month,” we send you a proof letter to approve. After your approval, we merge the letter with the names and addresses of all your dentists. We send you a link to download a PDF copy of all your letters, now personalized for each dentist on your list. We also send you address labels for you to print for each dentist, along with a “teaser” sticker to put on the outside of each envelope to help ensure that it gets opened. Whew!

What YOU do:

Your job is easy! All your staff does is print out the letters, place them in envelopes with labels, and drop them in the mailbox…along with a few of your referral slips, of course!
DONE!

Now the reward comes as you see the gratitude and thanks from the GPs in your community start to manifest as referrals of appropriate patients BACK to your office!

The Referral Bridge helps you quickly build new GP relationships and cement current ones. We give you valuable tools to share with all your GPs each month to build their practices. Your name quickly comes up as a topic of conversation when GPs come together. Your GPs now see you as a friend and ally of THEIR practices and quickly start to thank you with their referrals. With The Referral Bridge, you help them build their practices—and yours—simultaneously!

The Empty Chair becomes a thing of the past when your appointment book starts to fill. Grateful GPs—some of whom you haven’t even met—express thanks and now look to you as their new “Go To” specialist.

POOR marketing costs much more than good marketing

  • How many dentists are NOT REFERRING TO YOU because your current marketing just doesn’t “set you apart?” You are likely aware that every other specialist in town is reaching out to the same GPs just like you are now. What are you doing to set yourself apart?

  • The best referrers are the result of a “relationship.” GPs sometimes refer patients to specialists across the city or even to a nearby town because of the confidence inspired by a well-formed and well-maintained relationship. We help build that kind of relationship for you with ALL the dentists in town!

  • Weak or non-existent referral relationships are ALREADY costing you a great deal! The Referral Bridge has a unique way of building and cementing a relationship with local dentists by providing YOU with tools that help build THEIR practices every month. Your generosity and help for them do NOT go unrecognized, and they respond in kind!

  • The Lost Opportunity Cost of poor or inconsistent marketing is already costing you a tremendous amount of money. It’s an invisible cost that is robbing you and generating The Empty Chair that you may know too well.

What is the value of a marketing program like this in your practice?

In a word, ENORMOUS!
In just a few short months, The Empty Chair disappears as your referral numbers grow. Most dental specialists talk about their specialty when meeting or writing to GPs—it’s what they know. The Referral Bridge allows you the rewards of doing the exact OPPOSITE:

  • One month you might share a CLINICAL tip about a new, game-changing anesthetic technique that gets any tooth numb instantly, including mandibular molars…without any special tools or supplies. You can literally set down the syringe and pick up your drill. This technique is just starting to emerge on the dental landscape but 98% of the dentists have never heard of it. But YOUR GPs can find out about it next month—from YOU.

  • The next month you might share an ADMINISTRATIVE help in the form of a special spreadsheet we provide that will help them quickly see what that PPO that came across their desk will truly be costing them and if they should sign up or toss it in the trash. They can also use it to look closely at their current PPOs and see if they all still make sense. And they will be thanking YOU for this spreadsheet.

  • The following month you might share a PRACTICE BUILDING picture sheet that explains—in patient-friendly pictures and language—why fluoride treatment is important for most adults, especially as gums begin to receed. The GPs’ hygienists can share this with their hygiene patients to encourage fluoride treatment even when it is not a covered insurance benefit and add an extra $4,500 to $8,500 (depending on the number of hygiene days/week) to their bottom line every month with no effort at all. You just enabled all your GPs a chance to give themselves a raise.

Each month is different, but each newsletter applies to their GP practice.
Now you are making a true impact on THEM and THEIR day-to-day practice. Every month, your name crosses their desk with practice helps just like these. Have you ever heard of another specialist that reaches out to help GPs like this? No! Instead, specialists are well-known for taking GPs to lunch once every year or two to promote their own specialty practice. YOU will be doing the opposite: providing something each month to help promote the GP’s practice!

And the good news is we craft ALL of these materials, personalized for your GP dentists and ready for you to sign and send out, starting at around $300 a month. The GPs know nothing about us…instead, it appears these materials are all coming from YOUR office, with your signature and a local postmark.

Sound intriguing?

How it works…

Here is the simple 3-step program that outlines how easily The Referral Bridge works for your office:

  1. SELECT YOUR DENTISTS
    After you join the program, you tell us the zip codes you want to market to. If the zip codes are still available (please hurry!), we will get the names and addresses of all the GPs for you. You merely select the dentists that you want to market to from the list we provide. You can choose as many or as few dentists as you would like to reach out to.

  2. PROOF AND APPROVE
    You proofread and approve the draft of the personalized newsletter we send you each month. If you want to make changes, please do so! This makes you an integral part of the process.

  3. PRESS “PRINT”
    After your final approval, we will send you a link to download all the newsletters and mailing labels, now personalized and addressed, for each GP you selected. Print the newsletters, seal them in envelopes, slap on the mailing labels, and drop them in the mail.
    DONE!!

OK. I’m convinced. How much does this cost?

THAT’S THE BEST PART!
An amazing program like this is still MORE than affordable! Unfortunately, only one specialist can sign up in any one area—the specialist providing this service needs to be seen as “unique” to the GPs. Assuming your area is available, the pricing for the program is:

Program sign-up (to join and reserve your zip codes) . . . . $95 (one-time charge)
Dentist names/addresses, reserve your zip codes . . . . . . . . $245 (one-time charge)

Newsletters to 50 dentists each month . . . . . . . . . . $299 ($5.98 per letter)
Newsletters to 100 dentists each month . . . . . . . . . . $349 ($3.49 per letter)
Newsletters to 200 dentists each month . . . . . . . . . . $399 ($1.99 per letter)
Newsletters to 300 dentists each month . . . . . . . . . . $449 ($1.50 per letter)
Newsletters to 400 dentists each month . . . . . . . . . . $499 ($1.25 per letter)
Newsletters to 500 dentists each month . . . . . . . . . . $549 ($1.09 per letter)

Do it now.jpg

Stop putting it off!

So now what?

You’ve seen how easy the program works. You now know the cost for the program is extremely affordable, especially when you remember the VERY high costs of Lost Opportunity Costs. Join The Referral Bridge, and you can slay The Empty Chair for good! Stop wasting your marketing dollars and instead build a SUCCESSFUL marketing program you will be proud of!

Join today! (while your zip codes are still available!)